Sender	Sören Conrads	Back to Inbox
Subject	Sensory Experience at Cains

Sensory Experience at Cains

I always find events or moments eminently impressive when they speak to all of my senses. From this point of view especially all physical activities during the excursion are very memorable: hiking in the sunny Lake District, walking through Liverpool from sight to sight or peeping through the balustrade of the Anglican church tower facing a great view over Liverpool and a gusty wind. Although it might sound a bit unreflective, I particularly enjoyed the brewery tour. It was not only funny, hilarious at times, but also thought-provoking. It was raining “cats and dogs“ when we entered the old and slightly rusty brick building. What the guide actually described in his local dialect as a bit “niffy“ was the smell of yeast and stale beer which filled our nostrils. We did not mind as this was the part of the brewery where they still brew high quality lager and ale, which Cains is famous for. Then we entered a huge hall, seeing hundreds of meters of noisy assembly line, sidling along the ground, moving green and blue cans in a hectic, hurried and rhythmical pattern from one end to the other, fill, close, pack, fill, close, pack. I noticed, although the smell was gone, that the guide still seemed to sniff at something. It probably was about the beer he then described to us as a bit “naff“. As we understood this, he meant a beer that Cains is not proud of but earns its money with. So the guided tour went on, through stairways and halls, a measuring and control centre, to the highest storey in the building where they used to store all the ingredients, far away from rats and mice, using gravity to process it. Contented by a lovely tour we stopped afterwards for a drink or two at Cains brewery pub, sipped the ale and bitter we were longing for.